Principal Consultant John Rohe

John's experience ranges from start-ups to established multi-billion dollar enterprises. John launched the cardiac marker proBNP for Roche Diagnostics and the first personalized health (test and drug) for osteoarthritis for Roche Pharma, Roche Diagnostics and GSK.

He also internationalized sales for RPS, revived sales of Procalcitonin for Thermo Fisher, grew Alere's PT/INR home testing from $9 million to $25 million in 1 year and boosted equipment service contracts for BD.

John has taken products from R&D through FDA clearance and achieved CMS and other third-party reimbursement. He has implemented user friendly CRMs and automated quoting systems, and he integrated marketing collateral with sales force access. He has also been responsible for developing and implementing automated quoting and contracting systems.  



  • Registered Nurse

  • Clinical Lab Scientist

  • Medical Device Sales

  • Medical Device Marketing

  • Regulatory Training

  • Physician Speaker's Bureau

  • Developed & Managed Key Opinion Leader Boards

  • Built a Medical & Scientific Liaison Team


  • Master's in Education

  • Certified Corporate Trainer

  • Certified for Miller-Heiman

  • Certified for Spin Selling

  • Certified for PSS

  • Certified for Value Selling

  • Certified Regulatory Training

  • Certified Management Coach

  • Certified Mentor Training

  • Training Modules for Reimbursement, Medicare/Medicaid, Financials


  • Regional Disposable Sales

  • Capital Equipment Sales & Marketing

  • Chemistry Sales & Marketing

  • Hemotology Sales

  • Microbiology Sales

  • Molecular Sales

  • Women's Health Sales

  • Infectious Disease Sales & Marketing

  • Point-of-Care Sales & Marketing

  • Home Health Sales

  • Pharmacy Sales

  • Supply Chain Sales

  • Global Sales

  • Sales & Marketing Management of Regional, National and Global Teams

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